Food and Beverage

Paid Search

AD FORMAT   Paid Search

OBJECTIVE      Get leads for new franchise openings

METRIC           Leads and Cost per Leads

CATEGORY     Food and beverage

PRODUCT       Franchise business

CAMPAIGN     Always On - Performance

THE CHALLENGE

Our client advertises franchise opportunities across a wide range of digital channels. They have been running Paid Search campaigns (Adwords) to reach this high value audience for over 4 years. Their challenge was to reach a very niche B2B audience and to get them to submit their details or express interest in the franchise business, in a competitive industry with several established household names.

In order to improve their results and increase the leads coming from Paid Search, the client asked YANGO Media to take over their Adwords account. The objective was to increase the sales volume by 15%, with a lower investment.

THE SOLUTION

YANGO Media ran a full audit of the existing Adwords account, and made some changes to the core o the strategy to align the search activity with:

  • The consumer journey
  • Competition in the search engine result page
  • The product seasonality
  • Paid Search best practices

THE RESULTS

These optimisations had an instant impact on the account, with significant improvements in the campaign performance in the following days.

 
 
  • Exceed client's expectations by significantly increase lead volumes for a lower budget.
  • Delivered 20% increase in franchisee leads within 4 weeks
  • Decreased cost per lead by 48%, allowing the client to deliver almost twice as many leads for the same
    media investment
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